Watershed Studio September 2010 Newsletter

September 24, 2010

The Watershed Studio September 2010 Newsletter is now online.

Fall is officially upon us and Watershed Studio, Surge Bucket Media & Indy Media School have decided to pack up their recording gear and head out into the big city and mingle with our fellow citizens as part of the October Oddness 2010 Meetups/Tweetups.  We’ll be podcasting, snapping photos & recording videos as we facilitate these events in conjunction with our gracious event hosts.  If you live in or around the Indianapolis area we’d love to see you and your family out at an event or two.

As we all know, this is the time of year when things start picking up in preparation for the Holiday season and year’s end.  We’re here to assist if you need anything at all, be it blog related, social media related, marketing related or anything in between, so please contact us and we’ll be happy to help out in any manner.

In the meantime, check out these blog posts from September:


Ten Social Media Reads, Vol 3

September 22, 2010

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s Volume 3 in nice, easy to digest, posts. Enjoy.

  1. Facebook to Change How You Process Friend Requests by Jennifer Van Grove
  2. Foursquare Launching New Must-Have Button for Websites by Marshall Kirkpatrick
  3. Get rid of Those Annoying Farmville Requests with new Social Network About “What Matters to You” by Lauren Dugan
  4. How to gracefully promote yourself online by Andrea Bartz and Brenna Ehrlich, Special to CNN
  5. Is Twitter for Business Even Worth the Trouble by Jay Baer
  6. Six Reasons Why I’m Not On Facebook, By Wired UK’s Editor by David Rowan, Wired UK
  7. SocialSmack Gives You Props for Talking Smack About Brands by Ben Parr
  8. The Cross-Generation Workforce by Andy McLoughlin, Forbes
  9. The New Twitter Is an Attack on All Desktop Apps by Jennifer Van Grove
  10. To Schedule Tweets Or Not by Chris Brogan

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.


Dilbert: Social Media Marketing Manager

September 14, 2010

Dilbert.com

Dilbert never ceases to amaze me at how spot-on the strip is.

I’ve lost track of how many times I’ve talked to people who work in “the real world” and they say things like:

  • “We have a company website…but it’s blocked during business hours.”
  • “We have a Facebook Fan Page/Group/Etc…but we don’t have access to Facebook.”
  • “We have a Twitter account…but we can’t access Twitter at work.”
  • “No, I don’t read business related blogs…that’s against company policy.”

And the list could go on and on.

In this day and age the companies who are embracing the technological changes are going to be the ones to prevail.  The rest will eventually be left behind and forgotten about. That is what we believe. That is what we adhere to. And that is what we preach at our Indy Media School classes.


Watershed Studio August 2010 Newsletter

August 31, 2010

The Watershed Studio August 2010 Newsletter is now online.

August was a very busy month here at Watershed Studio and included everything from getting the kids back into the swing of things at school to attending Blog Indiana 2010 and having the opportunity to catch Jeff Pulver at the 140 Characters Conference Roadtrip Tweetup here in Indy. Now that fall is only a few weeks away we’re gearing up for the new projects that always hit this time of year and we have a few things of our own up our sleeves.

If you need anything at all, please contact us.   In the meantime, check out these blog posts from August:


Indy Media School: September 2010 Courses

August 31, 2010

Basics of Blogging

  • Saturday, September 11, 2010 from 9:30 AM – Noon
  • Saturday, September 25, 2010 from 9:30 AM – Noon

Introduction to Social Media for Business

  • Thursday, September 9, 2010 from 6:30 PM – 9:00 PM
  • Tuesday, September 14, 2010 from 6:30 PM – 9:00 PM
  • Thursday, September 23, 2010 from 6:30 PM – 9:00 PM

Social Media 101

  • Saturday, September 4, 2010 from 9:30 AM – Noon
  • Saturday, September 18, 2010 from 9:30 AM – Noon

WordPress for Small Business and Nonprofits

  • Tuesday, September 7, 2010 from 6:30 PM – 9:00 PM
  • Thursday, September 16, 2010 from 6:30 PM – 9:00 PM

Slingshot SEO: Search Engine Reputation Management SERM

August 26, 2010

Last week at Blog Indiana I sat in on the Search Engine Reputation Management (SERM) session, presented by Slingshot SEO co-founder Jeremy Dearringer, mainly for two reasons.

  1. After seeing mentions of Slingshot SEO all over the place I was curious as to what Slingshot SEO did.
  2. I was curious as to their take on tackling brand management in the search engines.

Going in everyone who has listened to me knows my take on the SEO (Search Engine Optimization) industry as a whole.  It would seem that the vast majority of those that claim to be “SEO Experts/Gurus” are paranoid, incompetent and up to no good which turns out to bite their clients in the rear eventually.  My blood boils when new clients come to us stating something like “our last SEO guy got us banned from (insert search engine here), he took a ton of our money, can you help us out & get that behind us?”.  While we can help out, it’s a long road back to normalcy.

All of that to say, in the first few minutes of Jeremy’s presentation it was clear that Slingshot SEO was legit and he had my full attention.

As to what Slingshot SEO does, I would peg them more as a search engine PR firm as opposed to simply optimizing content.  Their approach is optimizing content in multiple places and across multiple services with the goal of resolving small problems before they become large ones.

A few of the key points Jeremy hit on are:

  • Most people click on negative search results first
  • Most people don’t actually read everything and often stop at the title and make assumptions
  • Use monitoring tools such as Google Alerts (which we highly recommend)
  • Make sure your most important information is on your home page (that would seem obvious, but take a look around and let me know what you see)
  • Focus on customer service (you are in business for your customers)
  • Respect others
  • Know when to say no (this is a hard one to learn, especially when business is slow and/or you’re a start-up, but trust me, LEARN TO SAY NO if you don’t feel good and/or confident about something as it’s not worth damaging your business for)

However, I have to disagree with the stance of staying away from all review sites/directories (i.e. all of the”Local” sites within the search engines).  Yes, I understand that you don’t control these in any manner and people can try to ruin your reputation there, but if you are confident that you have a good product and good customer service any negative responses can be dealt with.  As a consumer I don’t expect everyone to like everything, but if something is clearly crap, let it be called out as such.  And as a business owner myself, if something I do is honestly below expectations, I want to know that and to be held accountable.  My business isn’t here for me or my feelings, it’s here for my customers.

Overall it was one of the better sessions I sat in on and thanks to Jeremy for sharing.

Here are the slides if you wish to view them…


Ten Social Media Reads, Vol 2

August 25, 2010

Here at Watershed Studio we’re always scouring our RSS and Twitter feeds to see what’s going on in the world of technology and social media. Here’s volume 2 in nice, easy to digest, posts. Enjoy.

  1. AOL Launches SafeSocial…To Screen Your Kid’s Every Friend Posted (Katy Gathright – Social Times)
  2. 4 Ways to Make Content Go Viral in Social Media (Kyle Lacy)
  3. How Freelancers Might Use Social Media in the Future (Stephanie Marcus – Mashable)
  4. Make Shareability a Priority (Chris Brogan)
  5. Marketing Your Business through the Use of Podcasts (Gini Dietrich)
  6. 100 Ways to Measure Social Media (Pam Dyer)
  7. Social Media Parenting: Raising the Digital Generation (Matt Silverman – Mashable)
  8. 12 Ways to Market Your Event With Social Media (Rich Brooks – Social Media Examiner)
  9. Twitter And The Nine-Month Bounce (Erick Schonfeld – Tech Crunch)
  10. Winemakers shun social media grapevine (Leslie Gevirtz – Reuters)

If you have any social media reads that you’d like to suggest, please contact us or Tweet us @watershedstudio.


Blogging for Passion or for Dollars

August 24, 2010

When I saw this story this morning, my jaw dropped.

Taking a step closer to an eerie Orwellian state where creativity is crushed in the name of “the greater good,” the city of Philadelphia is demanding that bloggers pay $300 for the privilege of writing on the Internet.

This $300 “business privilege license” is for all local bloggers – even the ones that make no money off their words.

The city doesn’t stop there. In addition to the $300 for the license to write on the World Wide Web, bloggers must pay city wage taxes, business privilege taxes and taxes on any net profits — on top of state and federal taxes — even if the blogger only made $11 over two years, reports the City Paper.

http://www.nbcphiladelphia.com/syndication?id=101332229&path=%2Fhome%2Ftop_stories

Full story at NBC Philadelphia

Even though I’ve never heard of anything like a blanket “business privilege license”, I understand paying taxes is something we all have to do. If that’s how it is in Philly for any business, then fine.  But when you automatically label bloggers as businesses then I have a problem with that.

Taking a step back to the mid-1990′s, I used to publish a ‘zine (and yes, ‘zines are still alive and well in 2010).  We printed 100 copies, got some free music to review, had a few small ad sales, and if we were lucky we broke even.  But it was about our passion for the subject and it was nothing more than a hobby for a group of college kids.

Step forward to 2002 and I jumped head first into blogging and haven’t looked back.  The idea of being a zinester & the idea of being a blogger were pretty much the same thing for me, but with blogging there was a lot less overhead and many more potential eyeballs.

Now jump to present day 2010 and I find myself making a living off of blogging.  (Note that I didn’t say from blogging.)

When Watershed Studio was started back in 2004 our focus was on web design and building PHP based web  applications since that’s what I was doing as a day job back then. Today that has morphed into a lot of WordPress development for clients as well as social media related consulting, coaching & training.  Last year WordSprung was launched as an extension of our WordPress services and earlier this year we launched Indy Media School to focus on the social media training side of things.

On the flip side of the coin, in 2006 the decision was made to separate our content (blogs, podcasts, writings, etc) from the design & consulting side of things and Surge Bucket Media was formed.  Four years later Surge Bucket Media (SBM) consists of dozens of web properties, many of which are networked together.  The difference here being that SBM is currently nowhere near the money maker that everything under the Watershed Studio umbrella is.  And a lot of that is on purpose as we are trying to keep advertising down to an absolute minimum and frankly we do that because we like to do it.

All of that to say, we have seen quite the spectrum of blogs & bloggers throughout the years. While many of our clients are businesses, both small and large, we also have numerous clients who blog out of their own pockets. In other words, their blogs are their passion and they are funding them themselves without a concern for monetary gain.  And it’s this crowd that the vast majority of bloggers would fall into.

Going back to Philadelphia, I honestly don’t see how this will hold up. There are just too many issues at hand, not to mention the moment when freedom of speech and press are brought up (and Philly should be pretty familiar with those, right?).   If I were a small potatoes blogger in Philly I wouldn’t be packing my bags just yet, but I certainly would raise a ruckus with your city government.

What are your thoughts on the matter? Please leave us a comment or leave a voicemail at 317-565-4250.


Hootsuite Premium Pricing Shocker

August 12, 2010

Yesterday Hootsuite announced their new premium plans


As I looked at this I was shocked by the top end (the actual top end is not listed here, but is in their Enterprise Services at $1499-$1998 per month).  The biggest shocker being their pricing emphasis on “Team Members” (a.k.a. other Hootsuite users who can use one or more of your social network accounts) rather than some sort of true functionality.

I recall just this past week looking through the FAQ’s and reading this & this (emphasis mine):

  • “There is no cost to use the HootSuite Team Collaboration tools or any part of the social media dashboard at this time. Everything is free – though in the future, we will likely add premium level accounts.”
  • “The web version of HootSuite as well as HootSuite Lite for iPhone and Android is currently free. HootSuite for iPhone and Android currently costs $2.99. We are investigating pricing plans and exciting new features for paid accounts.

Fair enough. It’s worded in a  way that says, “We do charge for some things & will be charging for other things at some point. Don’t get used to having everything you currently have for free”.  You can’t argue with that. It’s pretty clear and from a business perspective understandable.

I have absolutely no problem paying for services. We’re in the business of getting paid for services & we pay for services all of the time if the ROI is there.  Just earlier this week in some sort of prophetic thought I was thinking to myself that if Hootsuite charged $5/mo for the service I had at that point in time I’d be happy to pay it.

Beyond the whole Team Members issue (I need this to be expandable to an infinite number of users, even if it costs $4.99/mo for each additional user) their $4.99/mo a plan suites me just fine.  But by charging $15 for the first team member for collaboration aspects (the “priority support” isn’t something I can see being used much & in my opinion should be there with any paid account), they’re really doing themselves no favors.

That said, I can see no good reason for most of our clients to bump up to the “Silver” plan solely for the purpose of allowing us access to their account via our account. And a good portion of them would probably be fine with the Basic plan as long as the advertising isn’t too annoying.

So having mulled this over we’ll be moving our internal Twitter collaboration over to CoTweet.  Facebook pages updates will take place through our Bronze Hootsuite account or directly via Facebook by other team members. Post updates via RSS will continue to be handled via WordPress & the Facebook app. For clients, we’ll simply log into their accounts when needed.  At the end of the day we may not be able to do everything the way we’d like to do it, but we can still do it.

Now it’s your turn. How will the Hootsuite changes affect you, if at all?  What other applications & services do you use for your social media management?  Let us know and if you’d like you can leave a voice message at 317-565-4250.


Indy Media School: August 2010 Courses

August 2, 2010

Basics of Blogging

  • Saturday, August 7, 2010 from 9:00 AM – Noon
  • Tuesday, August 17, 2010 from 6:00 PM – 9:00 PM

Introduction to Social Media for Business

  • Tuesday, August 3, 2010 from 6:00 PM – 9:00 PM
  • Tuesday, August 31, 2010 from 6:00 PM – 9:00 PM

WordPress for Small Business and Nonprofits

  • Monday, August 9, 2010 from 6:00 PM – 9:00 PM

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